Friday, October 22, 2010

Food joints and awareness campaign

Food joints and awareness campaign

THe food joints have been enticing customers for ages given their inability to get a full crowd in peak hours. To keep realising their target, which they keep revising hour after hour, they keep some members of the staff at the entrance who not only keep a vigil on those who visit their joints but also entice the pedestrian traffic to try their joints. So that is one way of allurement. As for others it goes like this.

There is another hoarding atop a bus stop which reads: "Join the fight against heart disease. Just adjacent to this hoarding are the pictures of political leaders of a party at the helm. Probably the ad suggests that the number of ailments in the state is directly proportionate to the existence of the leaders of this political party who have not only shaken their peace but given enough doses of misery to their daily acts of existence and commuting. So to fight the ailments that come from their existence we need to keep a united fight and see to it that they cease to exist post polls.

Another one here. The tour booking office has a signboard. "Don't trust brokers." Another reads: "One to two day package tour to Kodaikanal, Ooty, Bangalore and Chennai." Probably the number of customers who take the tour package and after reaching the final destination quite late in the night take a vow to never try them for the pain and suffering they have been subjected to for the amount they had to shell out and the less than desirable time they had on hand in search of prospective mates in each centres of surprise and slaves. As for brokers, the distrust by tour operators is due to their ability to provide the necessary backup for the services the travellers seek.

Amidst the trauma and tantrums of tour operators and food joints i discover a man in a book store adjacent to the town hall road scouting for space to pack himself for afternoon nap. Given the insurmountable number of books he was surrounded with it wasn't an insurmountable challenge for him to disappear in the book crowd as the food joints and tour operators had given him enough sleepless nights. As i terminate this process of writing in detail the miseries the aam janata face, the man adjacent to me is yelling at someone for the payments he failed to secure for the services he offered last year. This long time lag in seeking the payments he explains is on account of his large number of visits to the food joints and tour operators and the services he took and struggled with. In the midst of the mayhem that visited him he had failed to get his share of payments for the services he offered last year.

As for those seeking a united campaign against heart disease through ad hoardings the piece of advice would be to place them at vantage points of city so that the rising and not disappearing awareness against politicos, tour operators and food jointwallahs reach a peak not seen before. As for those suffering from ailments not linked to these tribe, the best course would be to skip the city grind and disappear to a place where no one can keep a tab on. But that looks highly unlikely as each act of appearance and disappearance is being recorded by unvisible forces which you discover only after you have left the place.

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