Monday, July 11, 2011

Ads before us

As i scan through ET, which conveys the state of economy, given the number of ads it displays, the effort on Sunday had a story on Chicago with return fare pegged at Rs 55,000. For each day, accommodation coming for close to 1600rs and brunch for two 3500rs. As for the mode of transport and the taxis on the prowl, the total cost of an elaborate stay for 10 days would easily cross 1.5 lakh. This would be a feast for those who want to unwind with the unshakeable wealth they have and stretch out a narrative of never-seen experience. This effort on sunday had one other story on the uncivilised apparatus that surrounds us when we get swamped by cells and their ringing bells.
Ads convey a lot on the state of society but still miles away from the churning on the ground. The other day there was one ad on an upcoming meet in Going Went Gone Goa which would be hosted by Taj property and there would be 13 key speakers. The name along with the office/designation they are holding on to tried to underscore the significance of the event. Well such amalgamation of speakers holding such office and congregating in Going Went Gone Goa has not much substantive part to it except roll out such events in a location that is facing travesty of rules as far as environment is concerned.

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